Sales
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The purpose of sales is to find, secure and develop loyal customers. In successful organizations a high performing sales team is executing the strategies that have been agreed by management, in order to satisfy the continuing needs of the target customers. That requires a strategy and plan. The sales plan clearly lays out the key objectives and strategies for the sales team, with measurable goals for each person. It is supported by effective data management (a good CRM program being a key success factor), integration of all departments to support the sales effort, Customer Service, Warehouse & Logistics, and Accounts. It ensures that resources necessary to accomplish the company objectives are made available to Sales.
The level of competiton has increased significantly, and this means that the quality of the plan is important, and this includes:

  • Proper analysis of the market, customers, competitors
  • Individual and team goals, and route or cycle plans
  • The composition of the Sales organization, the skills and abilities of the representatives, and level of training.
  • The selling tools, materials, compensation and rewards programs.
  • Details of marketing support.

We have experience across a vast assortment of Industries, and can help develop a Sales plan that meets your needs.

 

Sales and Customer Questionaire
  1. There is a clear strategy for developing new and existing customers(*)
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  2. The business understands and takes action on what customers regard as critical to their needs(*)
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  3. The business has a good spread of customers and is not dependent on a few(*)
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  4. The business applies significant attention and resources to retain existing customers(*)
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  5. Competitor intelligence forms an important input to sales and customer strategies (*)
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  6. Staff have regular training on the importance of high customer service(*)
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  7. The business' products or services are regularly reviewed against changing customer needs(*)
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  8. The business understands which customers account for 80% of profits
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  9. All sales staff are clear on how the organization differentiates itself from competitors(*)
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  10. Each representative has clear, documented goals that are reviewed at least monthly(*)
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  11. Security Code
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  12. Your Name:(*)
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  13. Phone #:(*)
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  14. Email:(*)
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  15. (*) = Required