In business or sport, or any field of human endeavor, it is important to fully understand the environment in which you will commit your valuable resources. We therefore develop with you, market intelligence, trends, competiton, and opportunities and barriers. The discovery process provides an invaluable information base which is used to identify the quantifiable, profitable market gaps. This process results in three very powerful business advantages:
The preparation of the Marketing strategy and plan involves identifying the specific opportunities, (the target market), validating the value, and identifying the most cost effective marketing mix elements that will support your business goals; pricing, distribution, advertising, promotion, social marketing, multimedia and website optimization, guerilla marketing (100 ideas available- just Contact Us), trade marketing, and PR.
Plutus Consulting Group can provide over 60 years of collective marketing experience and help with practical and insightful advice on how best to use your marketing resources. We can facilitate one on one or sessions or seminars on competitive strategy, brand management, communication skills and much more.