With any franchise development strategy there are several areas to consider.
Plutus Consulting Group will examine the following key areas to assess if franchising is a viable option:
- Trading History
- Profitability
- Established Operating System
- Ability to train
Once established then the following areas will be discussed and implemented by the team:
- Return on Franchisee Investment
- Timing
- Intellectual Property, patents and/or copyrights
- USP
- Business Planning
- Financial expectations
- Legal
- Franchise Agreement
- Disclosure Document (Ontario)
- Franchise Relationship….. a “building” requirement or home based
- Building – who owns the lease?
- Location
- Marketing
- Web Site
- Recruitment
- Advertising media, interviewing, screening, profiling,
- Territory Development Strategy
- Tools – website, information pack, brochure, Operator Manual
- Operational inc. Support Services & Product Supply
- Training
- Field Representatives
- Advertising
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